Digital Marketing

Digital marketing is the promotion of products or brands via one or more forms of electronic media. It differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn't – typically in real time.

Curriculum

Digital Marketing Basics Purpose of Marketing Segmentation & 4Ps of Marketing Marketing Funnel25:30πŸ”’

Basics of Branding Building a Brand Identity Online Presence Storytelling in Digital Branding Domain & Hosting Wordpress Website Building28:20πŸ”’

Keyword Types & Research Tools Competitive Analysis Keyword Mapping38:25πŸ”’

How Search Engines work On-Page Technical Off-Page Mobile & Local SEO Google Algorithm & Black Hat SEO Case Studies33:15πŸ”’

Introduction to Google Ads Types of Ad Campaigns Ad Campaign Creation Optimization & Reporting Bidding Strategies & Terminologies Case Studies30:20πŸ”’

Setting Up Analytics Key Metrics and KPIs Advanced Analytics Techniques Custom Reports and Dashboards29:15πŸ”’

Profile Creation & Optimization Hashtag Strategies Content Calendar Social Media Trends Analytics & Measurement35:25πŸ”’

Social media for businesses Facebook & Instagram Marketing Types of Facebook Ads Influencer Marketing Campaign Measurement & Optimization27:15πŸ”’

Types of Email Marketing campaigns Building email list Email Content Creation Email marketing Tool Analytics & Reporting28:30πŸ”’

Affiliate Marketing Models Affiliate Networks Performance Tracking and Analytics37:20πŸ”’

Understanding the basics of ORM Building a Strong Online Presence Tools for monitoring online mentions39:25πŸ”’

What is Payroll?39:25πŸ”’
Content Planning Blog Creation Content Generation & Distribution Content Marketing Tools Case Studies35:50πŸ”’

Learning Outcomes:

  • Upon completing Learners will be equipped to analyze how digital technologies and economic factors influence consumer behavior, utilize primary and secondary data sources effectively, and evaluate marketing and social media campaigns. They’ll be skilled in planning and implementing digital strategiesβ€”including segmentation, content creation, metrics, and toolsβ€”to engage audiences.





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Price

β‚Ή3500

Course Title

Digital Marketing

Language

English

Certification

Yes - Industry Recognized

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FAQs

The course duration is of 2 months & some course may extend to 3 months

Yes at the end of the course completion you will get certificates.

ABCPanda team will arrange a doubt clearance session accordingly.

Yes, for Recorded sessions & Live sessions access would be 1 year

No our mentors will teach from basic. If you have experience, it would add an advantage.